Silicone Graybeard has a point.
"I've been writing about shrinkflation, the combination of raising prices while making the packages smaller, for the life of this blog. It tends to make the price increases look less bad. People see they're paying more, but may not notice that the packages have gotten smaller. "
We all know this. We all see this. We all.... forget this.
With inflation kicking into high gear, I expect we will see 'shrinkflation' taken to astonishing new lows. Yes, in many products the packaging is equal in cost to the contents, but a penny here and a penny there counts.
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