The Rules
1: "Power is not only what you have but what the enemy thinks you have."
2: "Never go outside the expertise of your people."
3: "Whenever possible go outside the expertise of the enemy."
4: "Make the enemy live up to its own book of rules."
5: "Ridicule is man's most potent weapon."
6: "A good tactic is one your people enjoy."
7: "A tactic that drags on too long becomes a drag."
8: "Keep the pressure on."
9: "The threat is usually more terrifying than the thing itself."
10: "The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition."
11: "If you push a negative hard and deep enough it will break through into its counter-side"
12: "The price of a successful attack is a constructive alternative."
13: "Pick the target, freeze it, personalize it, and polarize it."
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